Born of endurance.
Proven over generations.
Always moving forward.
This Lunar New Year,
Northern California rides with the Fire Horse.
This is the spirit of Toyota.
Let’s go.
Celebrate together, in person! Visit Toyota’s boothat the San Francisco Chinese New Year Festivalfor exclusive giveaways and festive fun.
Chinese New Year Parade
Saturday, March 7, 2026
Community Street Fair
Saturday & Sunday, March 7 & 8, 2026
Chinatown, San Francisco
Tune into ABC 7 (KGO) or Stream on Hulu
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2026: Year of the Fire Horse
Toyota’s 2026 lineup of gas and electrified vehicles gives you the freedom to take on challenges, explore new roads, and welcome the New Year with a little extra horsepower.
4RUNNER
Built to go the distance, 4Runner embodies endurance with legendary durability and off-road capability that never quits.
TACOMA
Tacoma stands for strength in every sense. Powerful, capable, and ready to handle any terrain.
CROWN SIGNIA
With dynamic design and responsive performance, Crown Signia reflects the Fire Horse’s energy, confidence, and drive.
CAMRY
With bold design, smart technology, and proven reliability, Camry is ready for every next step forward, delivering up to 51 MPG.
RAV4
RAV4 = adventure. Combining versatility and dependability to take on new roads and everyday escapes, the RAV4 is revving to go with up to 43 MPG.
bZ
The all-electric bZ represents innovation in motion, pushing forward with zero emissions and up to 314 mile range.
